Wednesday, December 12, 2012
Thursday, September 30, 2010
The Company is boosted by 5 new granted patents.
September 22 - Tucson, AZ - A breakthrough system for distributing high value media via a full range of traditional online advertising channels is rolling out today, aiming to change the way content owners deliver and profit from distributing rich media. ContentDeliveryAds' (CDA) patented technology leverages existing digital advertising, search and social networks to create highly targeted, decentralized Content Delivery Networks (CDNs) and help to eliminate multiple clicks to reach desired search results.
By enabling discovery and retrieval of rich media directly from paid or organic search results, social networks, banner ads, on-line games, e-mails and even tweets, CDA helps any content owner turn a profit online. The patented system delivers rich media advertising, video, audio, documents, e-books, research reports or even catalogs of physical goods.
ContentDeliveryAds, is an advertising agency and technology company that has been in the digital media industry for over ten years. CDA has gained rights to an international patent portfolio from DRM Technologies, LLC that covers many of it's primary operations. Included in those rights are access to DRM's "DigitalContainer" technologies and patents.
With the CDA platform, rich media ads and digital goods are matched to users and search terms to create an instant market for content. Connections between desire, search and fulfillment of content offer new opportunities for advertisers and sellers of digital and physical goods.
CDA is also announcing gaining rights to 5 additional new patents adding to its growing IP portfolio.
The new patents include "Delivering Electronic Content" (U.S. Patent Nos. 7,562,150 and 7,272,655)
ContentDeliveryAds added to its content and ad tracking IP rights, "Tracking Electronic Content" (U.S. Patent No. 7,673,059).
Additionally "Secure Streaming Container" (U.S. Patent No. 7,251,832) and "Securing Digital Content" (U.S. Patent No. 7,421,741) buttressing its already robust digital security IP rights. Rights to international patents were also obtained in Europe, Japan, Canada, India and others. The company has rights to awarded patents that include key business elements for content owners, search companies, software developers and communications concerns, including the securing, delivery, regulating and tracking of valuable digital media files.
Benefits of using ContentDeliveryAds include:
For Content Owners
+Create a marketing plan with digital advertising and SEO, then securely track, authorize and monetize content.
+Analytics and behavioral data is provided through our patented tracking technologies.
+Dramatically lower distribution costs.
+Extension of existing advertising targeting and revenue models.
+Enhanced metrics and monetization capabilities (including integrated merchandise).
For Content Users
+Ability to discover content via search and access directly…with one click.
+Ability to copy and share their files legally.
+A richer user experience that works online and off.
“Using contemporary behavioral targeting and SEO to distribute and monetize rich content via search, ad and social networks became the Holy Grail for us many years ago, " said Chip Venters, Co-Founder and CEO of the Company. "Giving consumers instant access to the content they want through a variety of channels satisfies their needs and gives control of content distribution back to the owners…and away from the aggregators".
“With the rights to awarded patents and technology we have in place, ContentDeliveryAds bridges the gaps that have historically challenged the technology and entertainment industries,” added Gary Blakely, Sr. VP Digital Revenue Strategy. "The well-worn search and online advertising infrastructure along with exciting new social media channels become the new touch points between content sellers and consumers.
ContentDeliveryAds is a new venture that has obtained rights to intellectual property and software from DRM Technologies, LLC. CDA's digital distribution platform leverages the power of online advertising and ‘Superdistribution’ to help content owners significantly lower distribution costs, extend distribution infinitely across the Web, and provide new valuable Web metrics and monetization channels. CDA also owns the rights to the patented ‘DigitalContainers’ technology offering a complete content distribution system for content owners to protect and distribute valuable content of movies, music, games, e-books and more.
Thursday, August 14, 2008
Meanwhile, here is the news about the latest activity.
Digital Containers’ Next-Generation ‘Superdistribution’ Software Will Generate Real Profits for Digital Entertainment Industries
Tech Veteran Tom Patterson Teams with
Digital Entertainment Exec Jay Samit
to Lead Digital Containers
SANTA MONICA, CA (August 12, 2008) – A breakthrough system of ‘superdistribution’ to freely share copyrighted material over the Internet via ‘digital containers’ is rolling out today, aiming to change the way content owners deliver and profit from distributing television, games, books, movies and music entertainment over the Internet.
Santa Monica-based Digital Containers, a software company providing ‘superdistribution’ of online content for entertainment companies, today introduces a new software system for content owners to use digital containers to store, share and distribute copyrighted content without loss of control, while providing both monetization and metrics to content owners. The software system allows content owners to leverage peer-to-peer technology and other Web advances. Rather than punishing web users for making a copy of a file (44% of Internet use is file-sharing), users of digital containers are now encouraged and rewarded for making copies for friends, family, backup and more.
The company plans to license its software and related intellectual property to some of the world’s largest content, communications, software and search companies. The company has already begun talks with several leading search, software and content firms looking to harness superdistribution for their sectors. Benefits of using digital containers include:
For Content Owners
· Dramatically lower distribution costs
· Extension of existing advertising revenue models
· Enhanced metrics and monetization capabilities (including integrated merchandise)
For Content Users
· Ability to keep the digital entertainment (movies, TV, books, games) they want
· Ability to copy and share their files legally
· A richer user experience that works online and off
Behind this game-changing technology are two digital media and technology executives - Tom Patterson and Jay Samit – who have teamed together to tackle the most vexing issue facing the entertainment industry today, that of how content owners can realize revenues from Internet distribution of copyrighted material.
“‘Superdistribution’ is the long-awaited element in the movement of media across the Internet. Content owners can finally generate the long-promised significant and lasting profits from the Internet,” said Digital Containers CEO Tom Patterson. “Users are demanding the ability to share files among themselves, and our system turns that behavior into a win-win for users and content owners alike.”
“With the awarded patents and technology we have in place, Tom and I aim to bridge the gaps that have historically challenged the technology and entertainment industries,” added Jay Samit, chairman of Digital Containers.
The digital containers system is protected by a series of awarded patents that give licensees of the technology a firm upper hand over competitors in their market. These patents include key business elements for content owners, search companies, software developers and communications concerns, including the securing, delivery, regulating and tracking of valuable digital media files.
The entertainment industry has gotten past the fear of putting its content online, and is now focused on how to profit from it. “By lowering the big three costs of servers, bandwidth, and customer acquisition, while increasing revenues from advertising, metrics and integrated merchandise sales, Digital Containers can help any content owner turn a profit online,” said Patterson.
# # #
About Tom Patterson and Jay Samit
Tom Patterson is a successful venture-backed Internet company founder and CEO, a former technology partner at both Deloitte and KPMG, and former chief eCommerce strategist for IBM. Patterson, a published author, appears as a frequent guest expert discussing Internet topics on media outlets including CNN, CNBC, CBS and NBC News.
Jay Samit is the former Sony executive vice president who devised and implemented the company’s digital strategy for music, video and e-Books. He also led EMI as global president for digital distribution, breaking new ground with wireless, ringtones, streaming radio and secure P2P deals.
About Digital Containers
Digital Containers, formally DRM Technologies, is a digital entertainment platform that uses the power of ‘superdistribution’ to help content owners significantly lower distribution costs, extend distribution infinitely across the Web, and provide new valuable Web metrics and monetization channels. The company’s patented technology of ‘digital containers’ offers a complete content distribution system and a new online format for content owners to protect and distribute their valuable monetized content of movies, music, games, business plans and more. The
Thursday, May 15, 2008
Thursday, March 27, 2008
We are involved in some patent litigation at this point. We are doing this as a last resort...having tried everything to get licenses from the companies in the suit. People in a knee jerk way tend to call any company resorting to litigation a patent troll. Below is an explanation I left on a blogger site that referred to as such.
"Patent trolls, as the name has evolved, usually refers to companies that accumulate patents for the purpose of pursuing litigation…that being their only business model. In most cases, these companies had nothing to do with the invention itself. In the case of Digital Reg of Texas, the owners are part of the original team that invented the technologies back in 1998. Their company won “Best New Company” at InternetWorld 1998 and was one of the very first to sell music and books on the Internet, on themusicrack.com, and the bookrack.com. Although this suit is based on just one patent, the parent of Digital Reg, DRM Technologies, Inc. and its operating corporation, DigitalContainers, Inc. has a portfolio of granted patents that cover a range of technologies that allow for content to be downloaded directly from search results and online advertising, and then be passed around, with perpetual rights management and monetization. As a pioneering company in DRM, and with the patents and awards to prove it, we do not believe we are in the patent troll category. As to why we are not including Intertrust in the action, it is because in the late 90’s we and Intertrust were among the only companies developing DRM technologies, and we were very aware of each other. Our way of doing it was highly differentiated from their’s, and our patents cite their work extensively. The patent office agreed that there was no overlap between Intertrust and us."
There is a lot more to be said about this...but trolls we are not.
Monday, March 24, 2008
I love Techdirt and read it everyday. One of it's founders is Mike Masnick, and he is one of the most articulate opponents of the concept of intellectual property I have ever read. He thinks it should be abolished. Here is a recent post of his on Techdirt. This set off a little exchange between the two of us. The thread is below.
Limelight Level 3 Gears Up For Patent Nuclear War
from the wasted-money dept
Update: Made some updates to this post as I misread the original article, suggesting that it was Limelight, not Level 3, that bought the patents. Earlier this month, we wrote about Akamai's patent lawsuit against competitor Limelight. Akamai had dominated the content delivery network space for many years, but Limelight and others have made serious inroads lately, putting a ton of competitive pressure on Akamai. Akamai's response to sue for patent infringement is exactly the sort of societal negative that shows how the patent system harms society. To reinforce that, it appears that, rather than just further innovating, others are now spending money that could have (and should have) gone to research and development on buying up its own patent portfolio to act as a nuclear stockpile to fight off Akamai. In this case, Level 3 (not Limelight, as originally stated in this post), is buying up patents from IBM. End result? Lots of money wasted on patents and patent infringement lawsuits, less innovation in the space and less competition. How can that possibly be a result that promotes the progress?
New version of Techdirt at www.techdirt2.com by Chip Venters on Mar 21st, 2008 @ 7:52am
If Mike believes his own twisted logic on copyright and patents, it would be OK for someone to copy Techdirt everyday, post it on a separate site, and monetize it by selling advertising or consulting or whatever at a cheaper price than he does. Is that OK with you Mike?
Re: Re: Re: Re: Re: Re: New version of Techdirt a by Chip Venters on Mar 21st, 2008 @ 11:41am
So the large marketing company gets their reputation trashed because they do not respect copyright. OK, that makes sense. So in the case of a very large software company that is using a smaller software companies' inventions its OK for them to do that as long as they sort of admit it, however if the do not, the smaller company writes into Techdirt or ITSlime and "trashes" their reputation. Hopefully you would agree that this was happening and write a missive about how bad the very large software company is to be using the smaller software companies inventions, such that their reputation would be "trashed all over the place". This would be sufficient protection for the smaller software company to continue to invent things without the fear of them being stolen...because they could sleep well knowing the thieves will have their reputations trashed on Techdirt and every site that steals from Techdirt. I can see how this would encourage innovation....yes, now I am convinced...let's get rid of patents.
Re: Re: Re: Re: Re: Re: Re: New version of Techdi by Mike on Mar 21st, 2008 @ 12:02pm
Sarcasm aside, Chip, do you have a point?
If you don't think the reputation of a large company is one of its most important assets, then I don't know what to tell you.
Re: Re: Re: Re: Re: Re: Re: Re: New version of Te by Chip Venters on Mar 21st, 2008 @ 12:17pm
My point is that reputation alone would not keep inventions from being stolen. I am not going to name names, but there are several large technology companies that do quite well..even with a bad reputation. Its because their sheer size and marketing power trumps any small companies' cry of foul. Example: If techdirt decided that xyz software companies' invention had been stolen by IBM or Microsoft, and you wrote about it...and there was even an outcry...do you think it would stop people from doing business with them?
BTW, I apologize for the sarcasm, because I consider this a serious subject. ;-) And I do appreciate your attention to it.
Re: Re: Re: Re: Re: Re: Re: Re: Re: New version of by Mike on Mar 21st, 2008 @ 4:33pm
My point is that reputation alone would not keep inventions from being stolen.
You can't "steal" an idea...
But, you're saying that it wouldn't stop companies from copying ideas. And I say that's fine. Those companies then need to compete, and if you have a good idea, you should be able to compete with companies, no matter how big their marketing budget.
Example: If techdirt decided that xyz software companies' invention had been stolen by IBM or Microsoft, and you wrote about it...and there was even an outcry...do you think it would stop people from doing business with them?
Again, you say stolen, but if they copied it, and they did a better job of selling it, than so be it.
But history has actually shown that the smaller, more innovative companies are also a lot more nimble (especially early on) and they have access to capital markets that are more than wiling to bet on nimble, smart, innovative startups.
So, you see things like Microsoft outrunning IBM. Google outrunning Microsoft. YouTube outrunning Google (until it got bought). History shows this time and time again.
The smaller, more nimble startup often has a much better idea of how to serve the market. So even when the large company comes along and "copies" the idea, it's not so easy to take marketshare. Yes, there are cases where it happens, but usually there are other problems there, such as the smaller company made bad business decisions (for example, Netscape).
END OF THREAD
Thankfully Mike's views on intellectual property are not in the mainstream....but it is scary that they could be at some point. Congress and the Supreme Court are currently trying to gut the patent system...and if it was not for the monies that the pharma industries are pumping into lobbying, (to counter the dollars major tech companies are pouring in), small inventors would go the way of the dinosaurs. I guess under Mike's logic...that would be good. BTW, Mike says I can post anything from Techdirt to this site I want.
Monday, March 10, 2008
Tom Patterson, Internet and Security Pioneer Joins
Tom has been the partner in charge of security operations for Deloitte in
According to Patterson, “YouTube, MySpace and Facebook are fun, but it’s difficult for companies and individuals to receive any money for their content. DigitalContainers allows content owners to fully leverage the power of search engines, social networks, and media exchanges, while retaining control of the rights and direct access to payments.” “This changes the game in digital media by securely utilizing search and social nets, disrupting the nascent ad-based-only revenue models, and returning the value of the content to its rightful owners.” “The fact that they have granted patents covering this unique business model makes them even stronger.”