ContentDeliveryAds rebrands as "Vendto, the Internet Vending Machine"

Vendto “Internet Vending Machines” bring ecommerce revenue to business and consumers alike with patented self-service access to affiliate and recommendation marketing and sales.

San Francisco, California (December 10, 2012):  ContentDeliveryAds, Inc., now doing business as Vendto, Inc., has created an easy-to-use, self-service, e-commerce platform for digital media, online sales of goods or services and recommendation based affiliate marketing in multiple form factors, including mobile and apps.

Vendto is an easy-to-use, self-service e-commerce platform for digital media and online sales of goods or services that enables push and recommendation based marketing and sales. Customers can package, offer, sell and track their media and products and also market a full range of products from the worlds largest affiliate programs by simply dragging and dropping them into an “Internet Vending Machine™”  These vending machines can be created in minutes.   

Internet Vending Machines can be shared via Facebook, Google, Twitter, SMS, Email, RSS, embeds on websites and blogs enabling “one-click” buying in all form factors. The Vendto proprietary technology is protected by a powerful portfolio of issued patents. 

The Companies’ principals were founding partners in an award winning company that was among the first to securely sell e-books, music, documents and video in digital formats.  This team has over 23 international patents for secure digital e-commerce and has licensed some of its IP to the largest companies in the world. 

Chip Venters, one of the founders of the company said, "We started as ContentDeliveryAds after we licensed key advertising, conditional access, tracking, and security patents.  Now, we are Vendto which is a perfect blend of all of our technologies into an easy to use e-commerce platform.  

Gary Blakely, Chief Digital Revenue Strategies Officer said, "Vendto gives our customers an easy way for to get into e-commerce selling their own products and complementing them with an extensive inventory from our affiliate partners. We even offer SEO and SEM services for customers."

Barry Phillips, and founding team member put in in more concrete terms: “Whatever your personal interests and professional expertise might be, you probably have a network of people who follow you.  If you are a fisherman, your Facebook friends probably have seen the results of your passion (usually a picture of a very large fish).   Many of your friends might want to fish like you...but they need to know the equipment, the books, the locations so they can be successful.”

The platform uses the same rights management and security infrastructure used by the world’s largest digital goods seller and is the process that supported over a billion successful transactions in the last five years.  Producing new Internet Vending Machines is easy using the self-service Vendto--Internet Vending Machine builder, allowing customers to build and promote their own e-commerce channels.

Vendto’s licensed patent portfolio protects these technologies such that the Company can operate with both a defensive and offensive IP strategy and be totally unique as a result.

New Venture using our patents

ContentDeliveryAds Announces New Platform for Rich Media Distribution Via Digital Advertising Networks

The Company is boosted by 5 new granted patents.

September 22 - Tucson, AZ - A breakthrough system for distributing high value media via a full range of traditional online advertising channels is rolling out today, aiming to change the way content owners deliver and profit from distributing rich media. ContentDeliveryAds' (CDA) patented technology leverages existing digital advertising, search and social networks to create highly targeted, decentralized Content Delivery Networks (CDNs) and help to eliminate multiple clicks to reach desired search results.

By enabling discovery and retrieval of rich media directly from paid or organic search results, social networks, banner ads, on-line games, e-mails and even tweets, CDA helps any content owner turn a profit online. The patented system delivers rich media advertising, video, audio, documents, e-books, research reports or even catalogs of physical goods.

ContentDeliveryAds, is an advertising agency and technology company that has been in the digital media industry for over ten years. CDA has gained rights to an international patent portfolio from DRM Technologies, LLC that covers many of it's primary operations. Included in those rights are access to DRM's "DigitalContainer" technologies and patents.

With the CDA platform, rich media ads and digital goods are matched to users and search terms to create an instant market for content. Connections between desire, search and fulfillment of content offer new opportunities for advertisers and sellers of digital and physical goods.

CDA is also announcing gaining rights to 5 additional new patents adding to its growing IP portfolio.

The new patents include "Delivering Electronic Content" (U.S. Patent Nos. 7,562,150 and 7,272,655)

ContentDeliveryAds added to its content and ad tracking IP rights, "Tracking Electronic Content" (U.S. Patent No. 7,673,059).

Additionally "Secure Streaming Container" (U.S. Patent No. 7,251,832) and "Securing Digital Content" (U.S. Patent No. 7,421,741) buttressing its already robust digital security IP rights. Rights to international patents were also obtained in Europe, Japan, Canada, India and others. The company has rights to awarded patents that include key business elements for content owners, search companies, software developers and communications concerns, including the securing, delivery, regulating and tracking of valuable digital media files.

Benefits of using ContentDeliveryAds include:

For Content Owners

+Create a marketing plan with digital advertising and SEO, then securely track, authorize and monetize content.
+Analytics and behavioral data is provided through our patented tracking technologies.
+Dramatically lower distribution costs.
+Extension of existing advertising targeting and revenue models.
+Enhanced metrics and monetization capabilities (including integrated merchandise).

For Content Users

+Ability to discover content via search and access directly…with one click.
+Ability to copy and share their files legally.
+A richer user experience that works online and off.

“Using contemporary behavioral targeting and SEO to distribute and monetize rich content via search, ad and social networks became the Holy Grail for us many years ago, " said Chip Venters, Co-Founder and CEO of the Company. "Giving consumers instant access to the content they want through a variety of channels satisfies their needs and gives control of content distribution back to the owners…and away from the aggregators".

“With the rights to awarded patents and technology we have in place, ContentDeliveryAds bridges the gaps that have historically challenged the technology and entertainment industries,” added Gary Blakely, Sr. VP Digital Revenue Strategy. "The well-worn search and online advertising infrastructure along with exciting new social media channels become the new touch points between content sellers and consumers.

About ContentDeliveryAds

ContentDeliveryAds is a new venture that has obtained rights to intellectual property and software from DRM Technologies, LLC. CDA's digital distribution platform leverages the power of online advertising and ‘Superdistribution’ to help content owners significantly lower distribution costs, extend distribution infinitely across the Web, and provide new valuable Web metrics and monetization channels. CDA also owns the rights to the patented ‘DigitalContainers’ technology offering a complete content distribution system for content owners to protect and distribute valuable content of movies, music, games, e-books and more.

New Management Team in LA Kicking off Superdistribution

Click the title ABOVE to see some video about the new launch.

Meanwhile, here is the news about the latest activity.

Digital Containers’ Next-Generation ‘Superdistribution’ Software Will Generate Real Profits for Digital Entertainment Industries

Tech Veteran Tom Patterson Teams with

Digital Entertainment Exec Jay Samit

to Lead Digital Containers

SANTA MONICA, CA (August 12, 2008) – A breakthrough system of ‘superdistribution’ to freely share copyrighted material over the Internet via ‘digital containers’ is rolling out today, aiming to change the way content owners deliver and profit from distributing television, games, books, movies and music entertainment over the Internet.

Santa Monica-based Digital Containers, a software company providing ‘superdistribution’ of online content for entertainment companies, today introduces a new software system for content owners to use digital containers to store, share and distribute copyrighted content without loss of control, while providing both monetization and metrics to content owners. The software system allows content owners to leverage peer-to-peer technology and other Web advances. Rather than punishing web users for making a copy of a file (44% of Internet use is file-sharing), users of digital containers are now encouraged and rewarded for making copies for friends, family, backup and more.

The company plans to license its software and related intellectual property to some of the world’s largest content, communications, software and search companies. The company has already begun talks with several leading search, software and content firms looking to harness superdistribution for their sectors. Benefits of using digital containers include:

For Content Owners

· Dramatically lower distribution costs

· Extension of existing advertising revenue models

· Enhanced metrics and monetization capabilities (including integrated merchandise)

For Content Users

· Ability to keep the digital entertainment (movies, TV, books, games) they want

· Ability to copy and share their files legally

· A richer user experience that works online and off

Behind this game-changing technology are two digital media and technology executives - Tom Patterson and Jay Samit – who have teamed together to tackle the most vexing issue facing the entertainment industry today, that of how content owners can realize revenues from Internet distribution of copyrighted material.

“‘Superdistribution’ is the long-awaited element in the movement of media across the Internet. Content owners can finally generate the long-promised significant and lasting profits from the Internet,” said Digital Containers CEO Tom Patterson. “Users are demanding the ability to share files among themselves, and our system turns that behavior into a win-win for users and content owners alike.”

“With the awarded patents and technology we have in place, Tom and I aim to bridge the gaps that have historically challenged the technology and entertainment industries,” added Jay Samit, chairman of Digital Containers.

The digital containers system is protected by a series of awarded patents that give licensees of the technology a firm upper hand over competitors in their market. These patents include key business elements for content owners, search companies, software developers and communications concerns, including the securing, delivery, regulating and tracking of valuable digital media files.

The entertainment industry has gotten past the fear of putting its content online, and is now focused on how to profit from it. “By lowering the big three costs of servers, bandwidth, and customer acquisition, while increasing revenues from advertising, metrics and integrated merchandise sales, Digital Containers can help any content owner turn a profit online,” said Patterson.

# # #

About Tom Patterson and Jay Samit

Tom Patterson is a successful venture-backed Internet company founder and CEO, a former technology partner at both Deloitte and KPMG, and former chief eCommerce strategist for IBM. Patterson, a published author, appears as a frequent guest expert discussing Internet topics on media outlets including CNN, CNBC, CBS and NBC News.

Jay Samit is the former Sony executive vice president who devised and implemented the company’s digital strategy for music, video and e-Books. He also led EMI as global president for digital distribution, breaking new ground with wireless, ringtones, streaming radio and secure P2P deals.

About Digital Containers

Digital Containers, formally DRM Technologies, is a digital entertainment platform that uses the power of ‘superdistribution’ to help content owners significantly lower distribution costs, extend distribution infinitely across the Web, and provide new valuable Web metrics and monetization channels. The company’s patented technology of ‘digital containers’ offers a complete content distribution system and a new online format for content owners to protect and distribute their valuable monetized content of movies, music, games, business plans and more. The Santa Monica, California company is led by digital media veterans Tom Patterson and Jay Samit. For more information, visit www.digitalcontainers.com.

A recent post on "Always On" about DigitalContainers' Superdistribution technologies

Hey Microsoft and Adobe-- SuperDistribution is the Answer
April 28 6:54pm

Location: the beach
Mood: Magic

I went to a breakfast at the Beverly Hills Hotel last week, and heard Tony Perkins (of AlwaysOn fame) talk about the digital media. In order to emphasize his point that Internet distribution is front of mind, he related a story about moderating a panel with one executive from ABC and another from FOX. In the panel, these two were discussing the various merits of Internet distribution—and their different takes on it. ABC drives all traffic to its web site, while Fox pushes traffic to its local affiliates. These two directions were being presented AS THE TOTAL DISCUSSION. How yesterday.

Now I’m the first to admit I tend to look toward the near future for business, having gotten into eCommerce in 1994 (when many told me it was illegal), and into IPv6 in 2005 (when many told me much worse!), but making people visit your website in order to see your content is not very forward thinking. In fact, it’s not how the next generation of Internet users will interact with content at all.

In order to fully utilize the Internet, content must be set free. Social Networks, Mobile computing, real peer to peer networks, texting-- this is how we use the net. Content must be able to flourish freely, while still maintaining metrics and monetization capabilities.

As we are starting to see peer to peer networks go from outlaw to mainstream, we cannot forget what makes them thrive. No, it’s not the elegant code of a BitTorrent, but rather it’s the users that choose to participate. In Peer to Peer networks, people are the key part of the chain. This leads me to SuperDistribution.

Superdistribution allows and indeed encourages digital products to be distributed freely in encrypted form, even as the product’s owner retains control over the ability to use and modify the product (WikiPedia) . This is the ideal, as long as content owners can retain control, while the content is passed around the net endlessly. Many have tried-- few have succeed.

Enter DigitalContainers.com. I just joined their board, but not just because they are singing the superdistribution song, because in 2008 there are a lot of startups that have now seen the light and are humming that tune. I joined the DigitalContainers board because they came up with this idea back in 1997, and did two very smart things about it. First, they patented the entire system flow. Second, they built the software so it actually works. Over these last 10 years, their patents have been awarded, and many have been successfully tested in court. These guys get superdistribution, and superdistribution will unlock the value in the digital media world.

As Microsoft’s Silverlight, Adobe’s MediaPlayer, and many more are searching for the latest new way to distribute valuable content on the Internet, little do they know that the answer is now 10 years old!

Tom Patterson

What is a patent troll? Not DigitalContainers and here is why.

We are involved in some patent litigation at this point. We are doing this as a last resort...having tried everything to get licenses from the companies in the suit. People in a knee jerk way tend to call any company resorting to litigation a patent troll. Below is an explanation I left on a blogger site that referred to as such.

"Patent trolls, as the name has evolved, usually refers to companies that accumulate patents for the purpose of pursuing litigation…that being their only business model. In most cases, these companies had nothing to do with the invention itself. In the case of Digital Reg of Texas, the owners are part of the original team that invented the technologies back in 1998. Their company won “Best New Company” at InternetWorld 1998 and was one of the very first to sell music and books on the Internet, on themusicrack.com, and the bookrack.com. Although this suit is based on just one patent, the parent of Digital Reg, DRM Technologies, Inc. and its operating corporation, DigitalContainers, Inc. has a portfolio of granted patents that cover a range of technologies that allow for content to be downloaded directly from search results and online advertising, and then be passed around, with perpetual rights management and monetization. As a pioneering company in DRM, and with the patents and awards to prove it, we do not believe we are in the patent troll category. As to why we are not including Intertrust in the action, it is because in the late 90’s we and Intertrust were among the only companies developing DRM technologies, and we were very aware of each other. Our way of doing it was highly differentiated from their’s, and our patents cite their work extensively. The patent office agreed that there was no overlap between Intertrust and us."

There is a lot more to be said about this...but trolls we are not.

A Recent Exchange with Mike at Techdirt, who believes patents, trademarks and copyright should be abolished

I love Techdirt and read it everyday. One of it's founders is Mike Masnick, and he is one of the most articulate opponents of the concept of intellectual property I have ever read. He thinks it should be abolished. Here is a recent post of his on Techdirt. This set off a little exchange between the two of us. The thread is below.

Limelight Level 3 Gears Up For Patent Nuclear War

from the wasted-money dept

Update: Made some updates to this post as I misread the original article, suggesting that it was Limelight, not Level 3, that bought the patents. Earlier this month, we wrote about Akamai's patent lawsuit against competitor Limelight. Akamai had dominated the content delivery network space for many years, but Limelight and others have made serious inroads lately, putting a ton of competitive pressure on Akamai. Akamai's response to sue for patent infringement is exactly the sort of societal negative that shows how the patent system harms society. To reinforce that, it appears that, rather than just further innovating, others are now spending money that could have (and should have) gone to research and development on buying up its own patent portfolio to act as a nuclear stockpile to fight off Akamai. In this case, Level 3 (not Limelight, as originally stated in this post), is buying up patents from IBM. End result? Lots of money wasted on patents and patent infringement lawsuits, less innovation in the space and less competition. How can that possibly be a result that promotes the progress?

New version of Techdirt at www.techdirt2.com by Chip Venters on Mar 21st, 2008 @ 7:52am

If Mike believes his own twisted logic on copyright and patents, it would be OK for someone to copy Techdirt everyday, post it on a separate site, and monetize it by selling advertising or consulting or whatever at a cheaper price than he does. Is that OK with you Mike?

1. Re: New version of Techdirt at www.techdirt2.com by DanC on Mar 21st, 2008 @ 8:01am

   He doesn't care. Go ahead.
   
   As per Mike from April 2007
   
   "Yup. And as we've said repeatedly, we have no problem with people taking our content and reposting it. It's funny how many people come here, like yourself, and assume you've found some "gotcha." You haven't. There already are about 10 sites that copy Techdirt, post for post. Some of them give us credit. Some of them don't. We don't go after any of them."

2. Re: New version of Techdirt at www.techdirt2.com by DanC on Mar 21st, 2008 @ 8:11am

   Of course, since you're apparently working for a company that sells DRM solutions, your position is hardly surprising. Artificially restricting and controlling the customer experience with annoying protection schemes is your business model.

3. Re: Re: New version of Techdirt at www.techdirt2. by Chip Venters on Mar 21st, 2008 @ 8:25am

   Thanks for taking the time to visit our site. However, we are not a DRM solution. We provide ecommerce for file based business models such as P2P. If someone wants DRM as part of our solution, they can get it from other vendors.

   
   

4. Re: Re: New version of Techdirt at www.techdirt2. by Chip Venters on Mar 21st, 2008 @ 8:34am

   Dan, That is different. I should have been more precise. The new version of techdirt...lets call it ITslime.com would have all of techdirt's content but would not have any attribution as to the writers or any other sources of the content. The new site would essentially pretend it was their original content. In the case of patents being violated, the violating company would never say that the technology had been created by someone else, otherwise they would have to compensate that company somehow. So they just claim to have not copied it at all. If ITslime.com had the exact words and articles from techdirt but someone else claimed to have written them.....is that ok?

5. Re: Re: Re: New version of Techdirt at www.techdi by Mike on Mar 21st, 2008 @ 8:55am

   Dan, That is different. I should have been more precise. The new version of techdirt...lets call it ITslime.com would have all of techdirt's content but would not have any attribution as to the writers or any other sources of the content.
   
   Yes, that's fine. Go ahead. About a dozen sites already do this. They don't attribute us at all. Go right ahead.
   
   If ITslime.com had the exact words and articles from techdirt but someone else claimed to have written them.....is that ok?
   
   Yes, it's perfectly ok. In fact, go ahead and use our RSS feed to do so. As I wrote here:
   
   http://www.techdirt.com/article.php?sid=20070412/183135#c612
   
   Yup. And as we've said repeatedly, we have no problem with people taking our content and reposting it. It's funny how many people come here, like yourself, and assume you've found some "gotcha." You haven't. There already are about 10 sites that copy Techdirt, post for post. Some of them give us credit. Some of them don't. We don't go after any of them.
   
   Here's why:
   
   1. None of those sites get any traffic. By itself, they offer nothing special.
   
   2. If anything, it doesn't take people long to read those sites and figure out that the content is really from Techdirt. Then they just come here to the original source. So, it tends to help drive more traffic to us. That's cool.
   
   3. As soon as the people realize the other sites are simply copying us, it makes those sites look really, really bad. If you want to risk your reputation like that, go ahead, but it's a big risk.
   
   4. A big part of the value of Techdirt is the community here. You can't just replicate that.
   
   5. Another big part of the value of Techdirt is that we, the writers, engage in the comments. You absolutely cannot fake that on your own site.
   
   So, really, what's the purpose of copying our content, other than maybe driving a little traffic our way?
   
   So, if you really want to, I'd suggest it's pretty dumb, but go ahead.

   Re: Re: Re: Re: New version of Techdirt at www.te by Chip Venters on Mar 21st, 2008 @ 9:47am

   So ITslime.com is owned by a very large company who has tremendous marketing clout. Using this clout, they drive more and more traffic to ITslime.com such that a huge community starts to develop there as well. Perhaps they even add more content to the site because of their willingness to take from everyone, making their site even more important. Eventually, they have built the best tech site on the internet using everyone else's material. With these growing numbers even your best fans (and I am one) start spending time at ITslime.com because it has not only techdirt material...but everyone else's as well. (Everything I need at one location...none of this time wasting clicking any more). As you know, there is technology that will suck up everything on your site real time...including comments like this, so people would barely know what was happening. Under your view of the world, this would be fine?

   Re: Re: Re: Re: Re: New version of Techdirt at ww by Mike on Mar 21st, 2008 @ 9:53am

   So ITslime.com is owned by a very large company who has tremendous marketing clout. Using this clout, they drive more and more traffic to ITslime.com such that a huge community starts to develop there as well. Perhaps they even add more content to the site because of their willingness to take from everyone, making their site even more important. Eventually, they have built the best tech site on the internet using everyone else's material. With these growing numbers even your best fans (and I am one) start spending time at ITslime.com because it has not only techdirt material...but everyone else's as well. (Everything I need at one location...none of this time wasting clicking any more). As you know, there is technology that will suck up everything on your site real time...including comments like this, so people would barely know what was happening. Under your view of the world, this would be fine?
   
   Yes. Actually, there are wonderful products that do that already. Try Bloglines or Google reader for example. Both collect our content and many others in one convenient place.
   
   Though, both of them, of course, also link back to Techdirt and help promote us.
   
   In the case you describe, where ITSlime doesn't credit us, that's fine too. Because the news would quickly get out that ITSlime wasn't giving credit to us or any of the other sites. And if they were owned by a very large marketing company, then that company's reputation would be trashed all over the place for not giving due credit. The overall damage to that company would be tremendous... and the fallout would also probably get more people interested in Techdirt.
   
   So, yes, that would be great.
   
   Are you planning on helping to promote us in this manner?

Re: Re: Re: Re: Re: Re: New version of Techdirt a by Chip Venters on Mar 21st, 2008 @ 11:41am

So the large marketing company gets their reputation trashed because they do not respect copyright. OK, that makes sense. So in the case of a very large software company that is using a smaller software companies' inventions its OK for them to do that as long as they sort of admit it, however if the do not, the smaller company writes into Techdirt or ITSlime and "trashes" their reputation. Hopefully you would agree that this was happening and write a missive about how bad the very large software company is to be using the smaller software companies inventions, such that their reputation would be "trashed all over the place". This would be sufficient protection for the smaller software company to continue to invent things without the fear of them being stolen...because they could sleep well knowing the thieves will have their reputations trashed on Techdirt and every site that steals from Techdirt. I can see how this would encourage innovation....yes, now I am convinced...let's get rid of patents.

Re: Re: Re: Re: Re: Re: Re: New version of Techdi by Mike on Mar 21st, 2008 @ 12:02pm

Sarcasm aside, Chip, do you have a point?

If you don't think the reputation of a large company is one of its most important assets, then I don't know what to tell you.

Re: Re: Re: Re: Re: Re: Re: Re: New version of Te by Chip Venters on Mar 21st, 2008 @ 12:17pm

My point is that reputation alone would not keep inventions from being stolen. I am not going to name names, but there are several large technology companies that do quite well..even with a bad reputation. Its because their sheer size and marketing power trumps any small companies' cry of foul. Example: If techdirt decided that xyz software companies' invention had been stolen by IBM or Microsoft, and you wrote about it...and there was even an outcry...do you think it would stop people from doing business with them?

BTW, I apologize for the sarcasm, because I consider this a serious subject. ;-) And I do appreciate your attention to it.

Re: Re: Re: Re: Re: Re: Re: Re: Re: New version of by Mike on Mar 21st, 2008 @ 4:33pm

My point is that reputation alone would not keep inventions from being stolen.

You can't "steal" an idea...

But, you're saying that it wouldn't stop companies from copying ideas. And I say that's fine. Those companies then need to compete, and if you have a good idea, you should be able to compete with companies, no matter how big their marketing budget.

Example: If techdirt decided that xyz software companies' invention had been stolen by IBM or Microsoft, and you wrote about it...and there was even an outcry...do you think it would stop people from doing business with them?

Again, you say stolen, but if they copied it, and they did a better job of selling it, than so be it.

But history has actually shown that the smaller, more innovative companies are also a lot more nimble (especially early on) and they have access to capital markets that are more than wiling to bet on nimble, smart, innovative startups.

So, you see things like Microsoft outrunning IBM. Google outrunning Microsoft. YouTube outrunning Google (until it got bought). History shows this time and time again.

The smaller, more nimble startup often has a much better idea of how to serve the market. So even when the large company comes along and "copies" the idea, it's not so easy to take marketshare. Yes, there are cases where it happens, but usually there are other problems there, such as the smaller company made bad business decisions (for example, Netscape).

END OF THREAD

Thankfully Mike's views on intellectual property are not in the mainstream....but it is scary that they could be at some point. Congress and the Supreme Court are currently trying to gut the patent system...and if it was not for the monies that the pharma industries are pumping into lobbying, (to counter the dollars major tech companies are pouring in), small inventors would go the way of the dinosaurs. I guess under Mike's logic...that would be good. BTW, Mike says I can post anything from Techdirt to this site I want.

I am very excited about this. He's the best.

Tom Patterson, Internet and Security Pioneer Joins

DigitalContainers Inc. Board of Directors

March 7, 2008. DigitalContainers, Inc. the leading company in the super-distribution of valuable digital media announced today that Tom Patterson, the founder and former Chief Executive Officer of Command Information and a leading business advisor in the areas of security, technology, and governance has joined Digital Containers as member of the Board of Directors. Patterson is the well known author of Mapping Security, and a frequent speaker and guest expert in the media.

Tom has been the partner in charge of security operations for Deloitte in Europe, the Middle East, and Africa, the managing director of KPMG/Bearingpoint's global managed services business, and IBM's chief strategist for electronic commerce. Tom has served as a board member for several public companies, has advised all three branches of the US Government on Internet and security policy, and is a trusted advisor to company executives across the globe. He regularly comments on security and technology issues of the day for CNBC and other major media outlets.

According to Patterson, “YouTube, MySpace and Facebook are fun, but it’s difficult for companies and individuals to receive any money for their content. DigitalContainers allows content owners to fully leverage the power of search engines, social networks, and media exchanges, while retaining control of the rights and direct access to payments.” “This changes the game in digital media by securely utilizing search and social nets, disrupting the nascent ad-based-only revenue models, and returning the value of the content to its rightful owners.” “The fact that they have granted patents covering this unique business model makes them even stronger.”